Google’s New Design Can Benefit Your PPC Ads – IF you use the right strategy
Google has quietly rolled-out a new look to desktop search results that has potential benefits for PPC advertisers.
Google’s updated design visually integrates paid ads more seamlessly with organic search results – combining improvements to the user experience with opportunities for paid advertisers.
Google rolled-out this search result interface design update for mobiles in 2019. In January 2020, the new design was added for desktop computer users.
It is easy to see at a glance that there are potential benefits for advertisers. The visual appearance of paid ads (PPC) and organic search results are very nicely integrated. The comfortable appearance, with less distinction between organic and paid results, may help search engine users to feel more at ease in clicking on pay per click ads.
NOTE: With increased ad click volume, it is even more important to make sure you are attracting the right traffic and not wasting your ad spend on costly clicks from users whose search activity is not correctly aligned with your target audience. Talk to us for more advice on how to target successfully.
For businesses that are also interested in successful organic search results, the favicon logo icon provides a good opportunity for brand reinforcement. If you are not sure how to get your company logo to show in Google’s new look search results, just let us know and we can assist you.
If you would like to learn more about how best to take advantage of Google’s new search results design, drop us a line using the form on this page and we will call you with free advice suited to your particular business.
The HandsFree PPC Team is ready to assist in creating your success.