Landing pages are single website pages or microsites that are designed specifically for use with a digital marketing or PPC campaign.
Landing pages typically work better than a general company website because:
- Landing pages capture conversions quickly.
- The landing page content is focused on the specific product or service the visitor wants.
- Information presented on the landing page is directed to a specific action.
- The call to action messaging is clear and focused.
In summary, landing pages create a better experience for the visitor and a higher rate of conversions / leads. This reduces the cost per acquisition.