What is a Landing Page?

Landing pages are single website pages or microsites that are designed specifically for use with a digital marketing or PPC campaign.

Landing pages typically work better than a general company website because:

  • Landing pages capture conversions quickly.
  • The landing page content is focused on the specific product or service the visitor wants.
  • Information presented on the landing page is directed to a specific action.
  • The call to action messaging is clear and focused.

In summary, landing pages create a better experience for the visitor and a higher rate of conversions / leads. This reduces the cost per acquisition.

Learn more about how landing pages can improve your PPC campaigns >

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